Cookies can sound suspicious. But most are just helpful little tools that let websites do their job better — from keeping your cart intact to showing you birds you’ve actually looked at.

We get that the internet collects a lot of data these days, and it’s perfectly normal to feel cautious. That’s why we’re laying it out plain and simple.

Here’s what we collect, how we use it, and how you can control it.

What Are Cookies?

Cookies are small data files stored on your device when you visit a website. They remember who you are, what you’ve added to your cart, and how you navigate our site.

We also use related technologies like pixels, tags, and scripts — we refer to all of them as “cookies” in this policy.

Why We Use Cookies

We use cookies for a few key reasons:

Essential Cookies – To run our website properly (like checkout and login).

Performance & Analytics – To understand how visitors use our site and spot issues (we use Google Analytics for this).

Personalisation – To remember your preferences and make browsing feel like yours.

Advertising – To serve relevant ads and remind you about your cart or wishlist (through platforms like Facebook, Google, Pinterest, and AdRoll).

Data Collected via Cookies

Cookies may collect:

• Your IP address

• Browser and device info

• Pages visited and links clicked

• Shopping cart and product interactions

• Referring URLs

• Approximate location (for language/currency preferences)

We don’t store sensitive personal information in cookies.

Managing Your Cookies

You can manage or disable cookies in your browser settings. Note: turning off certain cookies might affect how our site works for you.

Popular browser settings:

• Chrome

• Firefox

• Safari

• Edge

To control ad preferences or opt out of personalised advertising:

• Google Ad Settings

• Facebook Ad Preferences

• Pinterest Settings

• AdRoll Opt-Out

Or visit the Digital Advertising Alliance for broader control.

Do Not Track

Some browsers let you set a “Do Not Track” (DNT) signal. Our site currently doesn’t respond to DNT requests, as there’s no consistent standard across the web.

Changes to This Policy

We may update this Cookie Policy from time to time. When we do, we’ll update the “Last updated” date at the top of the page.

Questions?

Still unsure about cookies or your privacy? Flick us a message at info@metalbird.ca